Meet our team

The Marketzoo team brings an incredible range of experience and history with them to the group. These are the most experienced specialists that have been working in their respective industries for countless years. This experience gives Marketzoo the edge that it requires to remain at the top of its game and agile so that we can detect and adjust to new market trends in a heartbeat.



Jonas Cederholm

Jonas is the CEO and founder of Marketzoo Group. He has more than 15 years of experience from the online gaming industry and affiliation. Since 2011, Jonas has been the CEO and Co-Founder of Game Lounge Group, one of the worlds fastest growing online affiliation businesses with its strong SEO focus.


Kristoffer Lindström

Kristoffer is the CSO (Chief Strategy Officer) of Marketzoo and also the CEO of Adventrum. He leads strategy implementation and M&A within the Group. He has more than ten years of experience in Investment Banking, Investment, and Operations.

Interim COO

Rosi Bremec


Billy Degerfeldt

Billy is the CFO (Chief Financial Officer) at Marketzoo with more than 10 years of experience; holding lead positions in both the iGaming and finance industry. He most recently held the position of CFO at Scout Gaming Group, in which he headed the finance department. Prior to that, he was an advisor with special focus on investor relations.

Group HR

Tim Jonasson

Tim is in charge of Group HR. He has an extensive background in human resources and people operations across multiple industries. Tim brings a wealth of experience and expertise to the group in the areas of recruitment, M&A, organisational development, HR strategies, and labor laws.

SEO Executive Director

Fredrik Johansson

Fredrik is in charge of our centralised SEO team. He has the main responsibility of the group’s SEO activities across all business units in Marketzoo Group. Fredrik has more than 13 years of experience in SEO, 10+ years as Head of SEO and 7+ years in the online gaming industry.

General Counsel

Vala Karimi

Vala Karimi is the General Counsel at Marketzoo. Vala has a broad legal background as well as long experience from the iGaming industry. She most recently came from LeoVegas Mobile Gaming Group, where she served as the General Counsel during the last four years. Prior to LeoVegas she served as an associate at two of the top tier Swedish law firms, focusing on corporate matters and M&A.


Business Controller and Accounting

Alexander Hanell

Alexander is the business controller at Marketzoo. He is also the sounding board when it comes to accounting for the Swedish companies in the group. He most recently came from Future Media Group where he also worked as a business controller during the last four years. Prior to that he was in the iGaming industry but then as a succesfull poker player.


Administration Manager

Olivia Videll

Olivia is the Administration Manager at Marketzoo with more than 10 years of experience in the tech and gaming industry. Olivia is responsible for coordinating the organisation’s administration system and cross company workflow.

IT, Data & AI


Victor Lerenius

Victor is the CIO (Chief Information Officer) of Marketzoo. He leads the Group’s IT, data and AI strategy implementation. He held the position as CTO in Marketzoo’s subsidiary Game Lounge for six years and has previous experience from e-commerce and IP-law.

System ADministrator & Domain manager

Kurt Fsadni


SENior WordPress developer

Simon Lindahl

Simon is working closely with the SEO team, leading the design work of new cross vertical assets and the revision of current assets to maintain and meet up to modern standards. Simon has more than 19 years of experience in the design industry.

SENIOR Full STACK Developer

Stefan Sjönnebring

Stefan leads the development of the infrastructure and internal systems that spans across the majority of our assets. He primarily works with the iGaming department, developing all the tools and features that keeps us ahead of the curve. He has more than ten years of experience as a full stack developer.


Head of Marketing

Chloe Chai

Chloe is the Head of Marketing at Marketzoo. She has over 10 years of PR and Digital Marketing experience from working in creative agencies and in-house roles. Chloe spent the last few years working in the igaming industry focusing on the European markets.

DESigner WEB & UX

Marcus Liljehammar

Marcus is a designer for Marketzoo and has more than 13 years of experience working with web design and digital advertising. He is collaborating with the SEO team, making sure all of Marketzoo’s assets retain a creative, usable and relevant experience.


SEO Executive Advisor

Jim Westergren

Jim has a long history in SEO. In 2006 he was close to winning the biggest SEO contest ever (2nd place) and was featured in seven major newspapers including Wall Street Journal and Washington Post. Jim has been recognized by many industry leaders in the field of SEO. He is also the creator of various SEO-tools that are being used by beginners as well as experts.


Axel Brinnen

Axel works with SEO, mainly for Boostium where the idea is to start up and establish new websites that can grow to become important assets in the Marketzoo website portfolio. Axel makes sure these websites continuously meet the high SEO standards of Marketzoo.

SEO Specialist

Kenan Mujezinovic

Kenan is an SEO Specialist for Marketzoo and has more than 8 years of experience working with SEO and digital advertising, while specialising in iGaming and sport for the past five years.


Nabil Alaoui

Nabil has more than 10 years of SEO experience under his belt and is very passionate about finding new ways of scaling and coordinating outreach campaigns for his employers to always stay one step ahead of the competition, as far as link building goes.

SEO Specialist

Vicky Lau

Vicky is an SEO Specialist at Marketzoo and is responsible for content planning, keyword research, and link building. In addition, she continuously supports the team in working on a variety of SEO campaigns and ensures Marketzoo can achieve the best SEO performance possible.


Jonas Bergenblad

Jonas has extensive experience in both content and SEO, working in companies big and small, on both the operator and affiliate side of iGaming. He has also worked in the fintech business. With his wide range of experiences, he works on the many different brands of Marketzoo, in various markets.


OPerations Manager

Nils Konradsson

Nils is managing, planning and coordinating the work within our Boostium company. Nils has an extensive experience from the automotive industry which is in the forefront when it comes to continuous improvements, project management and quality. In his current position he contributes with his knowledge in these areas to develop the company’s processes.


Petter Sahlen


Rafael Gallego Campos


Anna Elo


Johan Svensson


Markus Heikkilä

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