We believe that understanding the customer journey is the most important aspect.
Customers search for specific high intent keywords. Our strong focus on SEO enables our sites to rank highly for those high intent keywords and acquire greater volumes of valuable traffic.
Customers go to sites that match their search parameters. The sites need to assist the customer and help them reach a purchase decision through comparisons, reviews, guides, and information.
Customers are then sent to a partner where the purchase takes place. Monetization is completed through CPA, revenue share or sponsored listings on the various sites.