Adventrum was founded through a series of ambitious acquisitions in late 2020. The company owns and operates a variety of digital companies aimed at the B2B performance marketing space.

Adventrum logo
2021 Founded
100% Ownership
10+ Employees logo

Webretailer.comlink icon

Market International

Leading eCommerce-focused directory and resource site

PasswordHero logo

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Market International

The simplest and best password generator on the web, with unique functionalities like platform compatibilities, passphrases, and PIN. Users visit the site to generate strong passwords they can use. PasswordHero has partnerships with various password manager vendors.

Domainify logo

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Domainify is the go-to marketplace for buying premium domain names and branded business packages.

SaaSGenius logo

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Market International

An online directory and comparison site for SaaS Software. SaaSGenius is currently being rebuilt and will relaunch in late 2021.

Business Name Generator logo

Business Name Generatorlink icon

Market International

BNG is one of the world's largest name generators with a focus on businesses. The site inspires entrepreneurs with name ideas and helps them to set up their website and brand identity. BNG has partnerships with companies like GoDaddy, WIX, Ionos, and more.

7+ Total assets

The sites that Adventrum owns boast more than 4 million monthly visitors. These visitors create thousands of new sales for our partners each month, a number that the Adventrum team is actively trying to increase.

Adventrum’s overarching goal is to create a rich and informative digital experience for B2B decision makers. By empowering these decision makers through market leading design, content and technology, we’re able to provide real value to both businesses and our partners.

Adventrum Offices



Karlavägen 86, 115 22 Stockholm

Selection of Adventrum Partners

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