Marketzoo’s B2B subsidiary – Adventrum is being recognized for excellence in the UK Digital PR Awards.
The campaign was to promote the company’s hugely successful name generator asset BusinessNameGenerator.com and it has been shortlisted in the ‘Best Use of Creativity’ category.
The group teamed up with a UK-based digital marketing agency Distinctly to develop the ‘Creative Nostalgia’ campaign.
The campaign set out to earn links from high authority US publications and generate social coverage to create a buzz around Business Name Generator’s childcare business service.
Overall the campaign had a positive brand impact on Business Name Generator with 40 pieces of coverage internationally, including articles that featured links. Tweets such as CartoonNewsNetwork and other users generated a total of 1,000,000+ views and hundreds of thousands of tweets and likes.
Chloe Chai, Head of Marketing at Marketzoo, said: “We were thrilled with the outstanding results achieved through our work with Distinctly. The creative implementation, from the onsite report to leveraging Twitter engagement in our pitches, ensured widespread coverage and valuable links from high-authority publications.
“The campaign’s ability to tap into the nostalgia surrounding the cartoons, and highlight its potential impact on childcare helped ensure relevance to the business, whilst maintaining appeal to journalists.”
Business Name Generator has over 1 million monthly visitors worldwide. The tool has helped 3 million users develop a brand by finding a name and matching a domain. Users search a wide range of themes or keywords to find a name best suited to a business or product.
The awards winners will be announced at Montcalm Marble Arch, London on Wednesday, 12 July 2023.