February, 2021


Game Lounge acquires Domainify Group, one of the largest domain affiliates in the world.

The primary assets included in the deal consist of,, and The assets are expected to contribute 5.0 million USD to Group’s EBITDA growth in 2021 and will be operated through a newly established company in the Group that will focus on B2B lead-gen sites, headed by Group CSO Kristoffer Lindström.

December, 2020

We Digitize

Game Lounge acquires 60 % of We Digitize, a leading marketing and SEO specialist

This acquisition is in line with our diversification strategy and will strengthen the Group SEO and marketing capabilities. We Digitize will continue to act as an independently run company within the Group.

November, 2020


Game Lounge acquires

June, 2020

Game Lounge acquires premium domain

The acquisition is the next step in Game Lounge’s diversification strategy and expansion into the US market. The US Online Sports Betting market is growing fast and estimated to be worth over 5 billion USD in 2025.

January, 2020

Panorama Partners

Game Lounge acquires Panorama Partners

Game Lounge has agreed a deal to acquire sports betting news and odds comparison site Bettingmetrics from Panorama Partners, a company with strong product focus in the betting vertical.

January, 2020

Traffic Lab’s Danish affiliate assets

Game Lounge acquires Traffic Lab’s Danish affiliate assets

April, 2018


Game Lounge acquires TodaysWeb, an international SEO agency

Game Lounge is currently undergoing a strong period of growth and in the last months, the company has been entering new verticals via series of acquisitions. The acquisition of TodaysWeb will naturally accelerate progress in this direction.

January, 2018

Slot Tracker

Game Lounge acquires

Game Lounge has acquired the site and its unique solution in order to give all casino players a better overview and control of their gaming. is a site that can follow the player in every bet he or she makes in casino games. By choosing Slot Tracker, players are able to have their information saved about what games are played and bets made, as well as winnings and bonuses paid.

November, 2017

Game Lounge acquires Finnish loan comparison website

The acquisition of the site from Malta-based Tumes Media Limited will be the starting point for a new area with substantial potential.

April, 2016

Interclick Ltd casino assets

Game Lounge acquires all casino assets from Interclick Ltd

July, 2015


Game Lounge acquires leading online casino affiliate in Finland

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